In addition to technological innovation, the 2025 Yunnan Blueberry Conference has the following impacts on local industrial development:

Brand building and promotion

Regional Brand Release and Strengthening: The conference held a strategic launch event for the Red River Blueberry brand, and the "Red River Blueberry" regional public brand was officially released, which helps to unify the brand image and enhance the visibility and recognition of Yunnan blueberries in domestic and international markets. By collaborating with iFresh and other organizations, we will further promote brand marketing and marketing, making the "Red River Blueberry" brand more influential.

Media promotion enhances brand awareness: Multiple mainstream media outlets extensively covered the conference, further expanding the influence of Yunnan blueberry industry and attracting more consumer attention, which is conducive to enhancing the brand's market competitiveness and making Yunnan blueberry brand more well-known in the national and even international markets.

Industrial Cooperation and Collaborative Development

Strengthening cooperation between enterprises: During the conference, multiple cooperation agreements were reached between enterprises, covering planting, processing, sales and other aspects, further improving the industrial chain and promoting coordinated development of industries. This helps to achieve resource sharing, complementary advantages, and improve the overall efficiency and competitiveness of the industry.

Deepening cooperation between government and enterprises: Relevant departments of the Honghe Prefecture government played an active role in the conference, tracking the entire process from policy formulation to enterprise services, and closely linking enterprises with farmers. The successful holding of the conference reflects the government's emphasis and support for the blueberry industry, enhances the confidence of enterprises in investment and development, and is conducive to attracting more enterprises to settle in the local area, promoting the continuous expansion of the industry scale.

Market expansion and sales channel optimization

Building a market docking platform: The conference held exhibitions and blueberry base inspection activities, providing an excellent platform for enterprises to showcase their brands and products, allowing buyers and distributors to have a more intuitive understanding of the quality and characteristics of Yunnan blueberries, and helping to expand domestic and international market channels. At the same time, the conference provided exhibitors with abundant orders and cooperation opportunities through efficient docking activities, directly promoting product sales and market share expansion.

Promoting sales model innovation: The local government actively utilizes various marketing methods such as e-commerce live streaming and domestic and international exhibitions to promote Honghe blueberries to the high-end market in first tier cities in China, and also exports them to overseas markets such as Southeast Asia. SF Express and other companies released logistics solutions at the conference, and through cooperation with e-commerce platforms, assisted customers from the country of origin in selling blueberries, continuously expanding the market coverage of Yunnan blueberries and providing strong support for Yunnan blueberries to enter high-quality domestic and international markets.

Talent Gathering and Cultivation

Attracting Talent Flow: The conference attracted over 1500 blueberry industry experts, scholars, enterprise representatives, industry elites, and more from all over the country. The gathering of these talents has brought rich experience, advanced concepts, and innovative thinking to the local blueberry industry, which helps to enhance the overall development level of the local industry. At the same time, it also provides an opportunity for the local area to attract and retain relevant professional talents, promoting the concentration of talents in the blueberry industry.

Improving Talent Quality: The conference organized multiple thematic forums to conduct in-depth discussions on the development, marketing, and brand building of the blueberry industry, providing opportunities for local blueberry industry practitioners to learn and exchange ideas. This helps to enhance their professional knowledge and skills, cultivate a team of blueberry industry talents who understand technology, are proficient in operation, and are good at management, and provide talent support for the sustainable development of the industry.

Improved standardization and organization of industries: The convening of conferences helps to avoid disorderly phenomena in industrial development and promote the organization and specialization of industries. By organizing themed seminars on various aspects such as planting, sorting, processing, and sales, a complete modern industrial chain has been formed, promoting coordination and cooperation among various links of the industry, and improving the overall efficiency and quality of the industry.