The successful holding of the 2025 Yunnan Blueberry Conference has multiple positive impacts on the development of the local blueberry industry, mainly reflected in the following aspects:

Enhance brand influence

Regional Brand Release: The conference held a Red River Blueberry brand strategy launch event, and the "Red River Blueberry" regional public brand was officially released. This will help unify the brand image, enhance the visibility and recognition of Yunnan blueberries in domestic and international markets, and promote the deep integration of brand strategy and industry.

Extensive media coverage: Multiple mainstream media outlets extensively covered the conference, further expanding the influence of Yunnan's blueberry industry and attracting more consumer attention, which is conducive to building Yunnan's blueberry brand and enhancing its market competitiveness.

Promote communication and cooperation

Building a communication platform: The conference brings together experts, scholars, business representatives, industry elites, and others from the blueberry industry at home and abroad, providing a platform for deep communication and cooperation among global blueberry industry elites. Through sharing cutting-edge technologies, exchanging successful experiences, and exploring development strategies, all parties work together to promote technological innovation, quality improvement, and market expansion in the blueberry industry.

Multiple collaborations have been achieved: During the conference, relevant departments in Honghe Prefecture signed industry university research cooperation agreements with multiple research institutions, aiming to strengthen scientific and technological innovation, promote the transformation of scientific and technological achievements, and enhance the core competitiveness of the industry. Enterprises have also reached multiple cooperation agreements, covering planting, processing, sales and other aspects, further improving the industrial chain and promoting the coordinated development of industries.

Expand market channels

Showcasing product advantages: The conference held exhibitions and blueberry base inspection activities, comprehensively showcasing the unique advantages and development potential of Yunnan blueberry industry, allowing buyers and distributors to have a more intuitive understanding of the quality and characteristics of Yunnan blueberries, and helping to expand domestic and international market channels.

Promoting market integration: Enterprises such as SF Express released logistics solutions at the conference, and through cooperation with e-commerce platforms, assisted local customers in selling blueberries, continuously expanding the market coverage of Yunnan blueberries and providing strong support for Yunnan blueberries to enter high-quality domestic and international markets.

Promote industrial upgrading

Clear development direction: The "three modernizations" strategy proposed by the Asian Fruit Association - "variety optimization, planting standardization, and industrial chain intelligence" - has pointed out the direction for the future development of Yunnan's blueberry industry, which will promote the high-quality development of the blueberry industry and enhance its modernization level.

Improving professional level: The conference organized multiple thematic forums to conduct in-depth discussions on the development of the blueberry industry, marketing and brand building, industry technology and variety innovation, etc. This will help enhance the professional knowledge and skills of local blueberry industry practitioners, promote the organization and specialization of the industry, and avoid disorderly phenomena in industry development.