On February 27th, the conference was held in Mile City, Honghe Hani and Yi Autonomous Prefecture, Yunnan Province. It was hosted by iFresh Yaguo Association and received guidance and support from multiple units. The conference attracted more than 1500 blueberry industry experts, scholars, enterprise representatives, industry elites, and media reporters from all over the country, and also received high attention from leaders at all levels. Many leaders and guests attended the opening ceremony.

Meeting content: The conference held the opening ceremony and the Red River Blueberry brand strategy launch event, and the "Red River Blueberry" regional public brand was released. The conference set up multiple thematic forums on industrial development, marketing and brand building, industrial technology and variety innovation, etc. Industry leaders provided suggestions and recommendations for the development of Yunnan blueberry industry around these themes. During the conference, exhibitions and blueberry base inspections were also held to comprehensively showcase the unique advantages and development potential of Yunnan's blueberry industry. In addition, Xinhua News Agency and iFresh Asia Fruit Expo conducted a full live broadcast of the event, attracting tens of thousands of viewers to watch online.

Conference outcome: At the conference site, relevant enterprises and institutions signed contracts with the Agriculture and Rural Bureau of Honghe Prefecture, becoming partners of the Honghe Blueberry Regional Public Brand. Relevant departments in Honghe Prefecture have signed industry university research cooperation agreements with multiple research institutions, and participating companies have also reached multiple collaborations covering planting, processing, sales, and other aspects. These collaborations will strengthen technological innovation, promote the transformation of scientific and technological achievements, enhance the core competitiveness of industries, further improve the industrial chain, and promote the coordinated development of industries.

The successful hosting of the 2025 Yunnan Blueberry Conference has provided a platform for deep communication and cooperation among global blueberry industry elites, promoting technological innovation, quality improvement, and market expansion in the blueberry industry. It also marks a new stage of development for Yunnan's blueberry industry.