Planting scale and yield: In 2024, the blueberry planting area in Yunnan Province is 249000 mu, with a yield of 171000 tons. The preliminary estimated industry output value is about 17 billion yuan, accounting for 30% of the national blueberry production, making it the core blueberry production area in China. Four major production areas have been formed, mainly in central Yunnan, southern Yunnan, southeastern Yunnan, northeastern Yunnan, western Yunnan, and northwestern Yunnan. The blueberry industry is concentrated in Yuxi, Honghe and other areas in all 16 provinces (cities) of the province.

Planting technology: The blueberry cultivation mode has undergone multiple upgrades and has developed to version 4.0, which integrates facilities, drip irrigation, water and fertilizer integration, and production is moving towards light simplification, standardization, and modernization. Innovative models such as "substrate+rain shelter+charcoal fire", "substrate+rain shelter+bees", and "substrate+sunshade net" continue to emerge, and different regions adopt different supporting facilities to accurately regulate temperature and light according to different regional and species characteristics.

Industrial chain: The blueberry industry in Honghe Prefecture and other areas connects a modern industrial chain of "planting, sorting, processing, and sales", achieving an upgrade from single production to the entire chain. In terms of sales, Yunnan blueberries can be delivered to consumers nationwide within 48 hours through logistics cold chain. At the same time, some blueberries are also exported to more than 10 countries and regions. In 2024, Mongolia will export 1425 tons of blueberries under customs supervision, accounting for more than 50% of the country's blueberry exports during the same period.

Brand building: In 2025, the "Honghe Blueberry" regional public brand will officially debut, marking the official implementation of the dual track strategy of regional public brand and enterprise brand. The first blueberry "Hema Village" in China has established a fast supply chain of "morning picking afternoon sorting next day"; The Maitreya Ten Thousand Acre Demonstration Park connects with the high-end markets of Beijing, Shanghai, Guangzhou, and Shenzhen through the "Cloud Products Out of Yunnan" project.

The model of joint agriculture and rural development: Yunnan Province has formed various typical models of blueberry industry joint agriculture and rural development, such as Yunkechuang's "Incubating Family Farms 622" and Honghe Jiayu's "Ensuring Income 28", which effectively solve the problem of local employment for many people and drive farmers' income growth and rural development.

Development prospects

Market demand growth: With the improvement of people's living standards and the pursuit of a healthy lifestyle, blueberries, as a high-end fruit rich in nutrients, continue to grow in market demand. The compound annual growth rate of the Chinese blueberry market is about 25%. Yunnan blueberries, with their early maturity and other characteristics, can meet the needs of the market gap and occupy an important position in the domestic market. In addition, the demand for high-quality blueberries in the international market is also constantly increasing.

The location advantage is obvious: Yunnan is located in a low latitude plateau with diverse climate types, and has abundant wild blueberry resources, providing a good germplasm foundation for the development of the blueberry industry. At the same time, Yunnan borders Vietnam, Laos, Myanmar and other countries. With the benefits of the "the Belt and Road", the China Laos Railway and the Regional Comprehensive Economic Partnership Agreement (RCEP), Yunnan blueberry has a broad sales prospect in Southeast Asia.

Industrial upgrading promotion: The government and enterprises continue to increase investment in the blueberry industry to promote industrial upgrading. On the one hand, through technological innovation and continuous optimization of planting techniques, the yield and quality of blueberries can be improved; On the other hand, strengthening brand building and marketing, enhancing the brand awareness and market competitiveness of Yunnan blueberries, will help further expand market share.

Improved industrial chain: Currently, the blueberry industry in Yunnan has formed a relatively complete industrial chain and is constantly improving. In the future, with the improvement of processing technology and the diversification of product types, the market share of deep processed blueberry products is expected to further expand, thereby increasing the added value of the industry and promoting the sustainable development of the blueberry industry.